Innovate UK is running a workshop to help companies articulate their clear value proposition.
Great technologies can be hard to sell as it can be difficult for companies to see through their customers’ eyes. Well prepared and articulated value propositions can make the difference.
Innovate UK is the nation’s innovation agency. We drive productivity and growth by supporting businesses to realise the potential of new technologies, develop ideas and make them a commercial success.
Precision Medicine (PM) for this workshop refers to tools which select the most appropriate treatments for a patient, rather that the treatments themselves, e.g. companion diagnostics, Point of Care diagnostics, in vitro diagnostics or using artificial intelligence for digital pathology
- A lower than expected uptake of new precision medicine products and services, in particular by UK Healthcare providers such as the NHS and General Practices.
- Companies can focus on the technology rather than the real adoption drivers, which can often be hard to understand, assess and respond to.
- A clear value proposition which identifies clear, measurable and demonstrable benefits to a specific healthcare system is needed from the start of the development process.
The Aim is for Innovate UK to help companies to understand the need to have clear value propositions when commercialising precision medicine technologies, and help guide them to develop their own value propositions. In particular we are looking to help start-up and spin-out companies, as well as SMEs, that intend to sell to the NHS and GPs as initial customers.
The Workshop that Innovate UK intends to run invites key stakeholders to present their perspectives on value propositions, with particular regard to precision medicine technologies. The workshop will cover:
- Why having a value proposition is important.
- Review the different aspects of value propositions.
- Review those organisations that can help companies develop their own value propositions.
- How companies can use their value proposition to develop products or services.
The event will be held at The Studio, Leeds on Tuesday 13 March. Contact firstname.lastname@example.org for more information and to register.
The workshop will be free to attend and will allow companies, organisations and end users to discuss these issues in a manner that will look at solutions as well as the problems. This will allow companies to understand what the real issues are directly from the relevant organisations, and will allow organisations to link to companies that may wish to use their services in the future.
The output of the workshop will be an animated whiteboard video reviewing and summarising the contributions from all the participants. This video will be made freely available to everyone.