Breaking down market access barriers

The Yorkshire & Humber Academic Health Science Network hosted its first market access event at Horizon in Leeds on Wednesday 23rd February.

Around 60 delegates attended to hear from speakers from industry, academia and the NHS and discuss how to navigate the complex and interlinked market access hurdles across current health and care environments.

The event also provided an opportunity for innovators in the region to get together to build a network to speed up the adoption of health innovation and increased use of technology in the NHS.

The market access event was opened by Carl Greatrex, Head of Innovation Adoption at Yorkshire & Humber AHSN before the organisation’s interim Managing Director Richard Stubbs spoke about STPs, their role and the opportunity for innovation.

Other speakers were:

  • Alex Ghandi, Client Account Manager, Onyx Health
  • Will Green, Senior Research Consultant, York Health Economic Consortium
  • Mike Kenny, Associate Director, The Innovation Agency
  • Mo Nazir, CEO of South Tees GP Federation
  • Phil Goodwin from Docobo

Afterwards Carl said: “Taking advantage of the latest technology is a crucial step in improving the health and care of our population.

“There is no magic wand with regard to access to NHS markets; however, a robust process to identify potential innovation as well as helping innovators have an informed approach to the market with an insightful and credible value proposition will save time for innovators and adopters alike.

“This event is the start of our new support process for innovators and I hope it provided a taste of where we can supply information, insight and support.”

Details on the next market access event will be announced shortly.