Creative England opens £250k fund for digital healthcare innovation

Creative England opens £250k fund for digital healthcare innovation in Humber and Yorkshire

Match funded investments worth up to £50,000 become available to digital companies in Yorkshire & Humber from this week as part of a Creative England initiative to encourage innovation in how web, mobile phone or tablet applications address the region’s healthcare priorities.

The opening of the Yorkshire & Humber programme is the latest roll-out of an Interactive Healthcare Fund, set up by Creative England, using its Regional Growth Fund money, to help small-scale enterprises outside London to develop digital health and well-being products.

The region’s £250,000 scheme will be managed in association with the Yorkshire & Humber Academic Health Science Network (AHSN), adding to similar initiatives already running in the North West and West Midlands.

The top priorities for the initiative in Yorkshire & Humber are digital inventions which help healthcare providers and/or patients to;

  • Maintain their independence while living with long term medical conditions
  • Take the right doses of prescribed medicines at the right times
  • Tackle obesity, deal with alcohol abuse or quit smoking
  • Improve the safety of the elderly or infirm – e.g. by preventing falls
  • Improve their mental health and well-being.

Announcing the call for investment applications, Caroline Norbury, CEO Creative England, said: “The Interactive Healthcare Fund is designed to combine creativity and technology, to uncover new and exciting ideas and revolutionise healthcare as we know it. The successful projects from the last round of funding are proof of how powerful creative businesses can be when it comes to developing products that extend beyond the creative industries themselves, and we can’t wait to see what innovative projects emerge next.”

Richard Stubbs, Commercial Director of Yorkshire & Humber AHSN said: “In the very near future healthcare delivered digitally will undoubtedly be a major component of how the NHS continues to deliver outstanding care for all our patients. We are delighted to be supporting the Interactive Healthcare Fund and investing in the sustainable growth and development of the digital healthcare sector. “

He added: “The investment into the Yorkshire and Humber region will enable our most creative companies to design digital solutions that enable new models of service delivery and tackle some of our most pressing healthcare challenges and we’re excited about supporting these companies to improve the lives of as many patients as possible.”

Applications will be assessed on a rolling basis with the final deadline for submissions being 30th September 2016.

For the full guidelines and an application form, please see click here.

Since its inception in 2013, the Interactive Healthcare programme has invested over £850,000 in 21 digital healthcare innovations. They include the Smart Ear app, by Braci, of Birmingham, which is helping deaf and partially hearing people to recognise and navigate their surroundings by converting sound waves into feel or see signals; and Citrus Suite, of Liverpool, now partnering Disney on the development of a healthy living app for children and families.

Both companies will be represented when Creative England runs a seminar later this month showcasing the new business opportunities arising from creative healthcare technologies to international business, brand and product leaders attending the next Advertising Week Europe conference in London.