News

People Drive Digital 2016 (PDDigital16)

A debate on what frugal innovation has to offer the NHS, social care and wider public sector opened the People Drive Digital Festival (PDDigital16) at the Open Data Institute, Leeds on Monday 28th November.

Professor Jaideep Prabhu from the Cambridge Judge Business School at the University of Cambridge and Krsto Pandza, Professor of Strategy and Innovation at the University of Leeds’ Business School were joined by local business leaders to debate how frugal innovation has the potential to create better solutions to citizen health challenges than traditionally designed digital technologies.

panelistsThe debate was live streamed on YouTube which enabled participants to watch from the comfort of their homes and join in the conversation via the dedicated twitter hashtag #PDDigital16. A team from Mental Elf were on hand to take the conversation #beyondtheroom and provide feedback from the virtual world to delegates in the room.

Day two of PDDigital16 saw the ‘digital citizen takeover’ of the Yorkshire & Humber Academic Health Science Networks’ Digital Health and Wellbeing Ecosystem. PDDigital16 was also supported by Leeds Council, NHS England, ECHAlliance and European Health Futures Forum.

Delegates from across the health and care landscape, including patients, citizens, digital entrepreneurs, makers, doers, leaders and academics, participated in an action packed itinerary that included a series of peer reviewed Pecha Kucha style presentations; open space conversations and creations; peer mentoring bartering sessions and lots of networking. A dedicated breakout group helped to shape the agenda of the next Yorkshire & Humber Digital Health and Wellbeing Ecosystem meeting, which will take place on Tuesday 14th March 2017 in Wakefield.

The festival provided a creative space for people-orientated approaches to digital technologieswashsing-line-feedback-2 and online social networks in health and care. Plenty of creative touches, including delegates making their own name badges, bringing a small gift to share and providing ‘washing line feedback’, helped to stimulate interesting conversations. Inkwell Arts were busy filming participants thoughts and reflections throughout the day and delegates were treated to a preview of the short animated film, click here to view.

PDDigital16 was closed by a panel of system leaders including Dylan Roberts, Chief Digital officer at Leeds City Council and member of the National Information Board and Philippa Hedley-Takhar, Head of Investment and Partnerships at Yorkshire & Humber Academic Health Science Network who shared their thoughts and learning from #PDDigital16 and discussed how they planned to take the learning back into the health and social care system.

A full output report has now been published and is available here. You can read the conversations taking place on Twitter by searching #PDDigital16.

@Aislinndb: ‘What a successful and inspiring day, even from afar I was once again blown away by it all #PDDigital16’

@jamesfm55 ‘Talking to folk @PDDigital16 I’m struck by the creativity, energy and determination to build digital services which address real needs’

@john_farenden ‘#PDDigital16 asks whether we need a ‘STP watch group’ to advise STP leaders on what the population thinks and how digital could support it’

Philippa pips-and-vbHedley-Takhar, Head of Investment and Partnerships, at Yorkshire & Humber AHSN, said:

“PDDigital16 provided a provoking insight into our interpretation of frugal innovation – exploring how to avoid ‘over-engineering’ technology solutions by adding unnecessary functionality and instead consider simpler, elegant solutions which respond to a problem or challenge specifically and use resources we already have at our disposal.

“Events like PDDigtal16 and our Yorkshire & Humber Digital Health & Wellbeing Ecosystem, provide a great platform, through the diversity of conversations and partners involved in co-creation, to create that ‘lightbulb’ moment for something quite disruptive in how healthcare is provided.”

About the Yorkshire & Humber Digital Health & Wellbeing Ecosystem

The Yorkshire & Humber Digital Health and Wellbeing Ecosystem was launched by the Yorkshire & Humber Academic Health Science Network (AHSN) to bring together partners from health and social care, academia, industry, the voluntary sector and patient organisations to accelerate the uptake of digital health technology. PDDigital aims to grow this community to share learning, collaborate and find out about the latest research and evidence in this emerging field.